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Start-Up Fest Presents Innovation in Entrepreneurship

As part of its learning curriculum, the Business Administration Study Program of Parahyangan Catholic University (IAB Unpar) conducts Business Simulation courses (Simbis). Simbis is a place for students to learn aboutthe development of the entrepreneur-styled business model, starting from designing a business model and target, to marketing to the public.

This year, the students had the opportunity to interact directly with the market in the Start-Up Fest 2018. This activity took place in Cihampelas Walk (Ciwalk) for two days, on Saturday and Sunday, 21 to 22 April 2018. In addition to the exhibition of entrepreneurial products, a business plan competition, Presentation, fashion show competition, as well as a students’ performance were held.

When met by the Publication Team on Saturday (21/4), the chairman of the committee as well as IAB lecturer, Angela Caroline, explained that the Start-Up Fest has become a vessel for exploring student business design and whether it is in accordance with the existing market. She then stated, “(This activity)  Also prepares them to compete in the real industry.”

A total of 54 tenants from five classes and two booths containing business prototypes made by students from five high schools in Bandung filled the open space in the center of the shopping center. The student effort, Angela said, “is divided into five sectors: the service sector, the fashion, creative, culinary, and the social entrepreneurial sectors.”

The emergence of social entrepreneurs

One of the highlights was a row of booths that showcased distinctive products compared to any other enterprises. These young Unpar entrepreneurs are social entrepreneurs. The variety of products they offer have their own meaning and value. For example, a tumbler decorated with pictures made by children as a form of support to the importance of the Rights of the Child. The tumbler was produced by students of Early Childhood Education (PAUD) in the city of Bandung. There are also students who want to build awareness of the importance of appreciating and loving themselves as they are, among others by selling healthy snacks.

Angela explains that the trend of social entrepreneurship is typical because in producing a product, they add value from the product by cooperating, usually with social foundations or external parties who have certain issues or problems. “In addition to selling goods, they donate some of their income to the foundation,” She explained.

Developing business

Not all students who follow Simbis have experience in entrepreneurship. For some participants, according to Daniel Hermawan, an IAB lecturer, the SIMBIS has turned into a learning platform for the business development they have pioneered before. But on the other hand, the simbis courses also provide important lessons for those who start their business from scratch. “This Simbis course becomes a method for students to muster up the courage to start a business,” Daniel said.

The committee hopes Business Simulation can encourage students to continue to develop themselves and the business they are starting today. “Hopefully with this event, they are more able to explore their business capabilities,” said Angela. On the other hand, Daniel hopes that the business that has been started up can continue to be developed even after the students graduated from Unpar. “The business will not stop here but will also be sustainable,” he concluded.