Entering the year 2018, the progress of digital technology in becoming increasingly obvious and continues to change people’s lives. The Management Study Program Student Association (HMPSM) raised the phenomenon in the 2018 National Seminar: Digitalk with the theme ” Creative Economy in Digital Era “. The event which was held on Saturday (21/4) was attended by students and young people interested in the phenomenon of digitalization and the development of the creative economy, especially in Indonesia.
In this day-long seminar, the participants gained new insights relating to the phenomena surrounding the economy and especially the actual management directly from resource persons in their fields.
The appointment of this theme is certainly not arbitrary. According to Dorotea Wulan as chairperson of the National Seminar, entering the era of digital technology yields a phenomenon in which technology can compete with human resources. Humans will only be needed as an operators. “The only resource that technology cannot replace is intellectual resources,” he explained, one of which is reflected in the rise of the creative economy. This activity, he added, can prepare the young labor force, (such as students) to be able to compete and face changes in the digital era.
From policy to creative economic experience
The seminar activity is divided into four sessions. “We start from the bottom, from the creative economy first, then to the technologies,” the lady familiarly called Dora said. In the first session, Hari Santoso Sungkari as Deputy of Infrastructure of Creative Economy Agency (BEKRAF) Indonesia gave an overview of the direction of creative economic development in Indonesia. The exposure was continued by Arvinda Tripradopo, founder of Skytree and lecturer at the Faculty of Economics (FE) Unpar.
The event continued with a presentation featuring the founders of LOOKATS Project and Asia’s Next Top Model contestant, Veronika Krasnasari. Finally, the activity was closed by the final two speakers, namely Devina Aureel (Instagram Content Creator) and Tinton Putro (COO from bobobobo.com). These speakers represent a generation of creative Indonesian workers who will share their views and experiences with seminar participants.
There was something different about this seminar. The committee utilized a different approach in the national seminar 2018. “The atmosphere was indeed very casual,” said Dora. One of the differences was in the element of surprise aimed not only for the participants but also for the speaker. This adds excitement to the event.
Through the 2018 National Seminar, Dorotea expects the participants to better understand the creative economy and digitalization of the industry. “We hope the exposure we give to them,” She said. Not only leads to understanding, but also enables them to anticipate changes that occur, especially facing the digital industry ahead.